Uploaded December 2025 | Updated September 2026, 1 week ago
Explore how media for equity is reshaping the sports startup landscape. Hosted by Pascal Haider, this panel features Manuel Atzler, CEO of Sport One, and Roger Grossenbacher of Crowd Sports. Discover how startups leverage media partnerships for brand credibility, fan engagement, and growth, while established media companies access innovation through collaboration. From early-stage investments to marketing strategies, learn the challenges, successes, and future outlook of media for equity in sports. Insights cover startup selection, corporate collaboration, and real-life campaign examples, highlighting the symbiotic relationship driving sports innovation and exposure across the German-speaking market.
Video chapters:
0:00 – Opening and introduction of media for equity
1:45 – Overview of Sport One and audience reach
4:20 – The motivation behind media for equity at Sport One
7:10 – Crowd Sports: fan engagement and financing solutions
10:00 – Benefits of media for equity for startups
12:50 – How Sport One selects startups for partnership
16:00 – Examples of campaigns and real-life impact
19:30 – Challenges and relationship management between startups and media
22:10 – Innovation in sports marketing and advertising
25:10 – Future outlook and closing remarks
Join the tech community ➡️ https://linktr.ee/aibcworld
#MiCA #innovation #sportsinnovation #startupgrowth #sigmacentraleurope
Explore how media for equity is reshaping the sports startup landscape. Hosted by Pascal Haider, this panel features Manuel Atzler, CEO of Sport One, and Roger Grossenbacher of Crowd Sports. Discover how startups leverage media partnerships for brand credibility, fan engagement, and growth, while established media companies access innovation through collaboration. From early-stage investments to marketing strategies, learn the challenges, successes, and future outlook of media for equity in sports. Insights cover startup selection, corporate collaboration, and real-life campaign examples, highlighting the symbiotic relationship driving sports innovation and exposure across the German-speaking market.
Video chapters:
0:00 – Opening and introduction of media for equity
1:45 – Overview of Sport One and audience reach
4:20 – The motivation behind media for equity at Sport One
7:10 – Crowd Sports: fan engagement and financing solutions
10:00 – Benefits of media for equity for startups
12:50 – How Sport One selects startups for partnership
16:00 – Examples of campaigns and real-life impact
19:30 – Challenges and relationship management between startups and media
22:10 – Innovation in sports marketing and advertising
25:10 – Future outlook and closing remarks
Join the tech community ➡️ https://linktr.ee/aibcworld
#MiCA #innovation #sportsinnovation #startupgrowth #sigmacentraleurope
