Uploaded January 2026 | Updated September 2026, 2 weeks ago
I’m coming to you from a dairy conference, and one thing is clear: the fear of fat is finally fading. For decades, bad nutrition science pushed Americans away from whole milk, butter, and real dairy. That mindset peaked when Michelle Obama helped change school lunch standards and kicked whole milk out of cafeterias.
Now? That’s changing.
Whole milk is making its way back. Premium butter consumption is rising. Cheese consumption is holding strong at about 40 pounds per person per year. And in a world that’s questioning seed oils and ultra-processed food, real dairy suddenly fits the moment perfectly.
Consumers want food that’s familiar, functional, and real — not engineered in a lab. That’s a tailwind for dairy producers who understand where culture, nutrition, and demand are headed.
This isn’t hype. It’s history correcting itself.
Listen to more great content here 👉 youtube.com/playlist?list=PLOTg4XaRuYh3dLeMyCz0vfu936zhVUQaX&si=MhMMdG-KJ5Lz3mkl
#dairyfarming #dairybusiness #farming #podcast #agribusiness #agriculture #farmlife #damianmason #agcommentary
Check out my work with XtremeAg:
- Cutting The Curve Podcast | https://www.xtremeag.farm/podcasts
- The Granary | https://www.xtremeag.farm/the-granary
Keep up with me on social media!
damianmason.com
facebook.com/DamianPMason
instagram.com/DamianPMason
twitter.com/DamianPMason
linkedin.com/in/damianmason
I’m coming to you from a dairy conference, and one thing is clear: the fear of fat is finally fading. For decades, bad nutrition science pushed Americans away from whole milk, butter, and real dairy. That mindset peaked when Michelle Obama helped change school lunch standards and kicked whole milk out of cafeterias.
Now? That’s changing.
Whole milk is making its way back. Premium butter consumption is rising. Cheese consumption is holding strong at about 40 pounds per person per year. And in a world that’s questioning seed oils and ultra-processed food, real dairy suddenly fits the moment perfectly.
Consumers want food that’s familiar, functional, and real — not engineered in a lab. That’s a tailwind for dairy producers who understand where culture, nutrition, and demand are headed.
This isn’t hype. It’s history correcting itself.
Listen to more great content here 👉 youtube.com/playlist?list=PLOTg4XaRuYh3dLeMyCz0vfu936zhVUQaX&si=MhMMdG-KJ5Lz3mkl
#dairyfarming #dairybusiness #farming #podcast #agribusiness #agriculture #farmlife #damianmason #agcommentary
Check out my work with XtremeAg:
- Cutting The Curve Podcast | https://www.xtremeag.farm/podcasts
- The Granary | https://www.xtremeag.farm/the-granary
Keep up with me on social media!
damianmason.com
facebook.com/DamianPMason
instagram.com/DamianPMason
twitter.com/DamianPMason
linkedin.com/in/damianmason
