Uploaded August 2021 | Updated September 2026, 2 hours ago
This is the story of a historic fashion brand that started out with humble beginnings, but eventually was taken over by greed and even got involved with a hitman after almost going bankrupt. In the subsequent years, however, the brand was taken to new, unknown heights through some unusual tactics. With a brand value of $33.8 billion, Gucci is still plucking those fruits today and was awarded the title of the World's Hottest Brand for Q1 2021. Watch the video to find out how it was done!
Sources
businessinsider.com/how-gucci-louis-vuitton-became-two-most-valuable-luxury-brands-2020-01
latimes.com/archives/la-xpm-1999-may-28-cl-41737-story.html
theguardian.com/fashion/2016/jul/24/the-gucci-wife-and-the-hitman-fashions-darkest-tale
en.wikipedia.org/wiki/Patrizia_Reggiani
crfashionbook.com/fashion/a26934683/evolution-gucci-designer
numero.com/en/cinema/maurizio-gucci-assassinat-ridley-scott-lady-gaga-patrizia-reggiani-robert-de-niro-jared-leto-milan-veuve-noire
wwd.com/business-news/business-features/how-gucci-thrived-aftermath-maurizios-murder-1234788488
thecut.com/2015/04/tom-ford-gets-candid-about-his-years-at-gucci.html
wwd.com/business-news/marketing-promotion/gucci-italy-most-valuable-brand-brandz-ranking-1234817481
sleek-mag.com/article/why-tom-fords-tenure-at-gucci-was-so-memorable
savoirflair.com/fashion/395444/gucci-throwback-tom-ford-era
highsnobiety.com/tag/gucci
thevintagebar.com/gucci-bamboo
This is the story of a historic fashion brand that started out with humble beginnings, but eventually was taken over by greed and even got involved with a hitman after almost going bankrupt. In the subsequent years, however, the brand was taken to new, unknown heights through some unusual tactics. With a brand value of $33.8 billion, Gucci is still plucking those fruits today and was awarded the title of the World's Hottest Brand for Q1 2021. Watch the video to find out how it was done!
Sources
businessinsider.com/how-gucci-louis-vuitton-became-two-most-valuable-luxury-brands-2020-01
latimes.com/archives/la-xpm-1999-may-28-cl-41737-story.html
theguardian.com/fashion/2016/jul/24/the-gucci-wife-and-the-hitman-fashions-darkest-tale
en.wikipedia.org/wiki/Patrizia_Reggiani
crfashionbook.com/fashion/a26934683/evolution-gucci-designer
numero.com/en/cinema/maurizio-gucci-assassinat-ridley-scott-lady-gaga-patrizia-reggiani-robert-de-niro-jared-leto-milan-veuve-noire
wwd.com/business-news/business-features/how-gucci-thrived-aftermath-maurizios-murder-1234788488
thecut.com/2015/04/tom-ford-gets-candid-about-his-years-at-gucci.html
wwd.com/business-news/marketing-promotion/gucci-italy-most-valuable-brand-brandz-ranking-1234817481
sleek-mag.com/article/why-tom-fords-tenure-at-gucci-was-so-memorable
savoirflair.com/fashion/395444/gucci-throwback-tom-ford-era
highsnobiety.com/tag/gucci
thevintagebar.com/gucci-bamboo
