Uploaded November 2021 | Updated September 2026, 2 hours ago

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Burger King operates 18,000 restaurants in over 60 countries! And with a value of over seven billion dollars, it is amongst the most valuable quick-service brands in the world!

Never afraid to ruffle some feathers, its ads have a provocative tone of voice and tongue-in-cheek humor. And its history is just as interesting! From nasty Burger Wars to moldy whoppers, Burger King has seen its fair share of unusual events. Curious to find out how the brand came to be what it is today? Then make sure to watch this video!

Sources:

James McLamore and David R. Edgerton
en.wikipedia.org/wiki/James_McLamore
en.wikipedia.org/wiki/David_Edgerton

Burger King
statista.com/topics/1460/burger-king
eatthis.com/burger-king-secrets
campaignasia.com/article/3-burger-king-hits-and-misses-from-outgoing-cmo-fernando-machado/468736
forbes.com/sites/martyswant/2021/04/01/global-cmo-fernando-machado-departs-from-restaurant-brands-international
forbes.com/sites/martyswant/2020/02/20/moldy-whopper-ads-show-the-beauty-of-real-food-says-burger-king-cmo-fernando-machado/?sh=2d9b7d544789
contentsquare.com/blog/creativity-lessons-from-burger-kings-cmo-fernando-machado
campaignlive.com/article/burger-king-unveils-first-rebrand-20-years/1703973

History
en.wikipedia.org/wiki/History_of_Burger_King
britannica.com/topic/Burger-King-Corporation
referenceforbusiness.com/history2/18/Burger-King-Corporation.html

Burger wars
en.wikipedia.org/wiki/Burger_wars

Leveraged buyout
britannica.com/topic/leveraged-buyout