Uploaded June 2025 | Updated September 2026, 1 hour ago
It started with a modern plea for help:
"Can I charge my dead phone in your bookstore?"
I was in Del Mar, California, walking up the coast of the Pacific Ocean after birding all morning in Torrey Pines. I was tracking my birds on eBird—the Peregrine Falcons, Anna's Hummingbirds, and California Scrub-Jays—and, of course, completely drained my phone's battery.
When I get to Del Mar I spy this hobbit-hole looking bookstore called Camino Books: For The Road Ahead and when I walk in I am suddenly thrust into a gorgeous Biblio Paradise. Camino Books is one of the most spectacular bookstores I've ever seen! I fall into the handwritten Staff Picks walls, nookish children's section, incredible curation, giant hand-drawn posters from Dave Eggers, and the Wonka-like atmosphere that creates a true feast for the eyes and mind!
But yeah ... my phone's dead. So I walk to the back counter and ask the gentleman unpacking boxes if I could plug it in back there. When I tell him I'm Canadian he gives me a quirky grin and says, "How many tariffs should I put on your free charge?" We laugh and start talking about the political scene. John has the aura of George Saunders—a certain "warm gnarliness"—and he tells me, "We have no left wing in this country. We're like an eagle slowly swirling to the ground with just one right wing." And I could immediately tell this poetic bookselling Jedi master needed to be recorded...
What emerges are the poetic distillations of 67-year-old John the Bookseller, along with his wife Alison who cameos at the end. They have been booksellers since 1981 ... a combined 88 years! No wonder the store's so great. They began in Berkeley and then opened up an independent bookstore chain called Diesel Books, up and down the California coast, and now have sold the store to open up a little new shop on the coast called Camino Books: For the Road Ahead.
Don't we all need a good book for the road ahead?
Let's talk about how to open a bookstore, California independence, fighting fascism, George Orwell, the 51st state, customers vs. readers, Susan Cain, the Spanish Civil War, how to 'stay awake,' and, of course, John and Alison's 3 most formative books.
This is the kind of mind-opening conversation that great bookstores create.
Let's head down to Del Mar, California as we flip the page to Chapter 149 now...
0:00 Episode on the road
2:53 Overcoming loneliness with bookstores
4:50 Is there a bookstore in Del Mar, California?
6:36 Bookish people share this characteristic
10:01 44 years of selling books
14:34 Does America have a political left wing?
16:54 Should California secede?
21:21 Growing indie bookstores
26:53 'The Story of Ferdinand' by Munro Leaf
29:22 How Covid impacted book publishing
30:52 'Snow Treasure' by Marie McSwigan
31:36 Anti-fascist fiction for kids
32:11 How did the Spanish Civil War change George Orwell?
33:06 'Homage to Catalonia 'by George Orwell
35:06 3 tips for running a profitable bookstore
36:15 'Heidi' by Johanna Spyri
40:14 End of the Podcast Club
-
SUBSCRIBE: bit.ly/2HHWPYg
Hey there,
I'm Neil and I spend a ton of time thinking, writing, podcasting, and speaking about living intentionally. I'm the New York Times bestselling author of six books including The Book of Awesome and The Happiness Equation. I've been lucky to speak at places like TED, SXSW, and Google. And I host a huge passion project called the 3 Books podcast.
Want more 3 Books? Check out my top interviews with:
Brené Brown youtube.com/watch?v=X5l-Auv7h8Y
Quentin Tarantino youtube.com/watch?v=VVFdvfiPB-w
David Sedaris youtube.com/watch?v=wzz8tqnz1mI
Want to read more of my stuff?
https://www.neil.blog/archive/
Want to check out my podcast?
3books.co
Want to learn about my live events?
globalhappiness.org/speaking
Want my monthly book recos?
1000awesomethings.com/reading-club
Want my articles on intentional living?
https://www.neil.blog/newsletter/
I am also on the following drugs:
Facebook: facebook.com/NeilPasricha
Twitter: twitter.com/neilpasricha
Instagram: instagram.com/neilpasricha
Lastly, thanks so much for watching this vid.
👊,
Neil
neil@globalhappiness.org
It started with a modern plea for help:
"Can I charge my dead phone in your bookstore?"
I was in Del Mar, California, walking up the coast of the Pacific Ocean after birding all morning in Torrey Pines. I was tracking my birds on eBird—the Peregrine Falcons, Anna's Hummingbirds, and California Scrub-Jays—and, of course, completely drained my phone's battery.
When I get to Del Mar I spy this hobbit-hole looking bookstore called Camino Books: For The Road Ahead and when I walk in I am suddenly thrust into a gorgeous Biblio Paradise. Camino Books is one of the most spectacular bookstores I've ever seen! I fall into the handwritten Staff Picks walls, nookish children's section, incredible curation, giant hand-drawn posters from Dave Eggers, and the Wonka-like atmosphere that creates a true feast for the eyes and mind!
But yeah ... my phone's dead. So I walk to the back counter and ask the gentleman unpacking boxes if I could plug it in back there. When I tell him I'm Canadian he gives me a quirky grin and says, "How many tariffs should I put on your free charge?" We laugh and start talking about the political scene. John has the aura of George Saunders—a certain "warm gnarliness"—and he tells me, "We have no left wing in this country. We're like an eagle slowly swirling to the ground with just one right wing." And I could immediately tell this poetic bookselling Jedi master needed to be recorded...
What emerges are the poetic distillations of 67-year-old John the Bookseller, along with his wife Alison who cameos at the end. They have been booksellers since 1981 ... a combined 88 years! No wonder the store's so great. They began in Berkeley and then opened up an independent bookstore chain called Diesel Books, up and down the California coast, and now have sold the store to open up a little new shop on the coast called Camino Books: For the Road Ahead.
Don't we all need a good book for the road ahead?
Let's talk about how to open a bookstore, California independence, fighting fascism, George Orwell, the 51st state, customers vs. readers, Susan Cain, the Spanish Civil War, how to 'stay awake,' and, of course, John and Alison's 3 most formative books.
This is the kind of mind-opening conversation that great bookstores create.
Let's head down to Del Mar, California as we flip the page to Chapter 149 now...
0:00 Episode on the road
2:53 Overcoming loneliness with bookstores
4:50 Is there a bookstore in Del Mar, California?
6:36 Bookish people share this characteristic
10:01 44 years of selling books
14:34 Does America have a political left wing?
16:54 Should California secede?
21:21 Growing indie bookstores
26:53 'The Story of Ferdinand' by Munro Leaf
29:22 How Covid impacted book publishing
30:52 'Snow Treasure' by Marie McSwigan
31:36 Anti-fascist fiction for kids
32:11 How did the Spanish Civil War change George Orwell?
33:06 'Homage to Catalonia 'by George Orwell
35:06 3 tips for running a profitable bookstore
36:15 'Heidi' by Johanna Spyri
40:14 End of the Podcast Club
-
SUBSCRIBE: bit.ly/2HHWPYg
Hey there,
I'm Neil and I spend a ton of time thinking, writing, podcasting, and speaking about living intentionally. I'm the New York Times bestselling author of six books including The Book of Awesome and The Happiness Equation. I've been lucky to speak at places like TED, SXSW, and Google. And I host a huge passion project called the 3 Books podcast.
Want more 3 Books? Check out my top interviews with:
Brené Brown youtube.com/watch?v=X5l-Auv7h8Y
Quentin Tarantino youtube.com/watch?v=VVFdvfiPB-w
David Sedaris youtube.com/watch?v=wzz8tqnz1mI
Want to read more of my stuff?
https://www.neil.blog/archive/
Want to check out my podcast?
3books.co
Want to learn about my live events?
globalhappiness.org/speaking
Want my monthly book recos?
1000awesomethings.com/reading-club
Want my articles on intentional living?
https://www.neil.blog/newsletter/
I am also on the following drugs:
Facebook: facebook.com/NeilPasricha
Twitter: twitter.com/neilpasricha
Instagram: instagram.com/neilpasricha
Lastly, thanks so much for watching this vid.
👊,
Neil
neil@globalhappiness.org
