Uploaded December 2016 | Updated September 2026, 4 hours ago
Chris started out with no farming experience and borrowed some greenhouse space as a side job. He built an aquaponic system with 60 ZipGrow™ Towers.
At first, Chris sold just to farmers markets. Then, he expanded both his farm and his markets and dove into direct sales. Over time he got introductions to chefs. To do all that, he knew he needed to stand out. His solution was the live sales model.
"I had live sales at the farmers market - people harvest their own food. That brought in a lot of new people that were already buying their produce from somebody else."
Standing out is especially important for new farmers to establish themselves. They don't have the reputation yet to inspire loyalty purchases. If they produce the same thing as everybody else, their sales will suffer.
"When you start out as a new grower -especially at a farmers market - you're replacing somebody else's product. You have to find a way to make a connection with people. And that's what I used live sales for."
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Connect with us:
Website: zipgrow.com
Facebook: facebook.com/ZipGrowTM
LinkedIn: linkedin.com/company/zipgrow-inc
Twitter: https://twitter.com/zipgrowinc
Instagram: instagram.com/zipgrowinc
Chris started out with no farming experience and borrowed some greenhouse space as a side job. He built an aquaponic system with 60 ZipGrow™ Towers.
At first, Chris sold just to farmers markets. Then, he expanded both his farm and his markets and dove into direct sales. Over time he got introductions to chefs. To do all that, he knew he needed to stand out. His solution was the live sales model.
"I had live sales at the farmers market - people harvest their own food. That brought in a lot of new people that were already buying their produce from somebody else."
Standing out is especially important for new farmers to establish themselves. They don't have the reputation yet to inspire loyalty purchases. If they produce the same thing as everybody else, their sales will suffer.
"When you start out as a new grower -especially at a farmers market - you're replacing somebody else's product. You have to find a way to make a connection with people. And that's what I used live sales for."
----------------------------------------------
Connect with us:
Website: zipgrow.com
Facebook: facebook.com/ZipGrowTM
LinkedIn: linkedin.com/company/zipgrow-inc
Twitter: https://twitter.com/zipgrowinc
Instagram: instagram.com/zipgrowinc
