Uploaded May 2026 | Updated September 2026, 3 hours ago
Storytelling may be the fastest way to build trust, but it can also be the fastest way to destroy it.
What price are we paying for the exploitation and abuse of trust in today's attention economy, where story frameworks are used to persuade and influence us into believing lies?
The moral takeaway of The Boy Who Cried Wolf, is usually that liars aren’t believed even when they tell the truth. But I wonder if the story actually tells us less about the boy and more about the village...
Links
Full Notes: the-haven.co/storytelling-frameworks-exploit-trust
Get in touch with your thoughts: the-haven.co/contact
Timestamps:
00:00 Introduction (The Boy Who Cried Wolf)
02:04 What are stories for? 8 Storytelling Frameworks used by Million-Dollar Personal Brands
05:36 The bridge between there and here (Belle Gibson)
07:58 Survivor Bias
09:19 The Aha Moment (my trousers tore)
12:53 The Enemy of the Hero (Mel Robbins - don't get left behind...give away your financial data)
17:03 From My Client's Eyes (the unverifiable ghost story we want to believe is true)
19:06 Micro Moments (the podcaster storyframe)
20:38 Mistake to Lesson (Greggs and the sausage roll nativity)
21:50 Scar to Skill (Elizabeth Holmes)
23:27 We are the village - so what do we do about the boy who cried wolf?
26:57 Conclusion
Storytelling may be the fastest way to build trust, but it can also be the fastest way to destroy it.
What price are we paying for the exploitation and abuse of trust in today's attention economy, where story frameworks are used to persuade and influence us into believing lies?
The moral takeaway of The Boy Who Cried Wolf, is usually that liars aren’t believed even when they tell the truth. But I wonder if the story actually tells us less about the boy and more about the village...
Links
Full Notes: the-haven.co/storytelling-frameworks-exploit-trust
Get in touch with your thoughts: the-haven.co/contact
Timestamps:
00:00 Introduction (The Boy Who Cried Wolf)
02:04 What are stories for? 8 Storytelling Frameworks used by Million-Dollar Personal Brands
05:36 The bridge between there and here (Belle Gibson)
07:58 Survivor Bias
09:19 The Aha Moment (my trousers tore)
12:53 The Enemy of the Hero (Mel Robbins - don't get left behind...give away your financial data)
17:03 From My Client's Eyes (the unverifiable ghost story we want to believe is true)
19:06 Micro Moments (the podcaster storyframe)
20:38 Mistake to Lesson (Greggs and the sausage roll nativity)
21:50 Scar to Skill (Elizabeth Holmes)
23:27 We are the village - so what do we do about the boy who cried wolf?
26:57 Conclusion
