Uploaded April 2025 | Updated September 2026, 7 hours ago
Start using Framer for FREE. Use code DESIGNTHEORY to get 25% off for 3 months with extra features: framer.1stcollab.com/design.theory_2
BECOME A PATRON: patreon.com/JohnMauriello
Sign up to learn more about the design book that we're going to publish: studioello.com/mail
Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO
CHECK OUT MY OTHER SOCIALS:
DISCORD: discord.gg/hFw55nh
TWITTER: twitter.com/john_mauriello
IG: instagram.com/mauriellodesign
LINKEDIN: linkedin.com/in/mauriellojohn
Here's the website my friend Marc Levinson and I built with Framer. Go check out his consulting business: https://www.spacegarage.tech/
All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
This video is about why people spend thousands, or even millions on priceless products.
0:00 Value and Cultural Context
2:31 Making Iron More Valuable than Gold
3:37 Expensive Fruit
5:09 Cheetozard Part 1
5:32 Framer
7:10 Cheetozard and Internet Madness
9:30 Comedian
11:48 Niche Subcultures and Value
17:00 Personal Meaning, Value and Connection
Start using Framer for FREE. Use code DESIGNTHEORY to get 25% off for 3 months with extra features: framer.1stcollab.com/design.theory_2
BECOME A PATRON: patreon.com/JohnMauriello
Sign up to learn more about the design book that we're going to publish: studioello.com/mail
Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO
CHECK OUT MY OTHER SOCIALS:
DISCORD: discord.gg/hFw55nh
TWITTER: twitter.com/john_mauriello
IG: instagram.com/mauriellodesign
LINKEDIN: linkedin.com/in/mauriellojohn
Here's the website my friend Marc Levinson and I built with Framer. Go check out his consulting business: https://www.spacegarage.tech/
All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
This video is about why people spend thousands, or even millions on priceless products.
0:00 Value and Cultural Context
2:31 Making Iron More Valuable than Gold
3:37 Expensive Fruit
5:09 Cheetozard Part 1
5:32 Framer
7:10 Cheetozard and Internet Madness
9:30 Comedian
11:48 Niche Subcultures and Value
17:00 Personal Meaning, Value and Connection
