Uploaded August 2020 | Updated September 2026, 10 hours ago
Alessi has somehow managed to make something as banal as a citrus squeezer controversial. The industrial design was done by world-renowned designer Philippe Starck. 30 years later, it is still one of Alessi’s most commercially successful products. The juicy salif is probably the greatest present-day example of style over substance. As a juicer, its utility is average, at best. As a conversation piece, it is perfect. As a result, the object has become a design icon.
Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .
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Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Sinix Design's video on shape appeal: youtube.com/watch?v=P6yJO9gKSAI
Alessi has somehow managed to make something as banal as a citrus squeezer controversial. The industrial design was done by world-renowned designer Philippe Starck. 30 years later, it is still one of Alessi’s most commercially successful products. The juicy salif is probably the greatest present-day example of style over substance. As a juicer, its utility is average, at best. As a conversation piece, it is perfect. As a result, the object has become a design icon.
Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Sinix Design's video on shape appeal: youtube.com/watch?v=P6yJO9gKSAI
