Uploaded April 2026 | Updated September 2026, 2 weeks ago

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Tim Cook is officially stepping down as Apple’s CEO… but did his era really lack innovation?

In this video, I rank every major product and service launched during the Tim Cook era—completely unscripted. From AirPods and Apple Watch to Apple Silicon and Apple Vision Pro, we’re breaking down what actually defined Apple over the last decade.

Was this truly a less innovative era… or just a different kind of innovation?

Let me know how YOU would rank these 👇

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