Eureka In The Shower? @TheStevenKotler
Eureka In The Shower?  @TheStevenKotler
Uploaded July 2023 | Updated September 2026, 1 hour ago
Why do people have their best ideas in the shower?

According to the creativity cycle, there are four stages to the creative process: loading, incubation, illumination, and verification. The incubation stage is when you take a break from actively thinking about the problem, and your subconscious mind has time to work on it.

The shower is a great place for incubation because it provides a quiet, distraction-free environment where you can relax and let your mind wander. The warm water and the sound of the shower also help to create a sense of deep embodiment, which can lead to a flow state.

So next time you're stuck on a problem, try taking a shower and see if you can't come up with a solution.

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Steven Kotler |

Eureka In The Shower?

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