Uploaded March 2026 | Updated September 2026, 2 weeks ago
ESTÉE LAUDER + PUIG MERGER? What This Could Mean for Fragrance
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In this video, I break down the reported merger talks between Estée Lauder and Puig and what a potential deal could mean for the fragrance industry. From Tom Ford, Le Labo, Jo Malone London, and Frédéric Malle to Rabanne, Carolina Herrera, Jean Paul Gaultier, Byredo, and Dries Van Noten, this could reshape the balance of power in fragrance.
I also walk through the key brands under each conglomerate and share my thoughts on what this could mean for fragrance quality, creativity, and the future of niche perfumery.
0:00 BIG NEWS: Estée Lauder + Puig Merger Talks
0:43 Why This Is Happening (L’Oréal Pressure & Industry Shifts)
1:20 The Scale of This Potential Deal
2:16 What Happens to Fragrance?
4:31 Estée Lauder Fragrance Brands Overview
6:12 Tom Ford Beauty
6:29 TOM FORD TAORMINA ORANGE
8:08 Jo Malone London
9:17 JO MALONE AMBER LABDANUM
9:25 WILD FIG & CASSIS, BLUE AGAVE & CACAO, POMEGRANATE NOIR, VERBENAS OF PROVENCE
9:48 JO MALONE WOOD SAGE & SEA SALT
10:12 Le Labo
10:43 LE LABO BERGAMOTE 22 + ROSE 31, THE NOIR 29
10:52 LE LABO ANOTHER 13
11:01 LE LABO VIOLETTE 30
12:01 Frédéric Malle
12:10 FREDERIC MALLE PORTRAIT OF A LADY
12:36 FREDERIC MALLE THE MOON + MUSC RAVAGEUR + SYNTHETIC NATURE
12:49 FREDERIC MALLE CONTRE JOUR
30:17 FREDERIC MALLE DRIES VAN NOTEN
14:23 By Kilian
14:30 BY KILIAN STRAIGHT TO HEAVEN
14:38 BY KILIAN LOVE DON'T BE SHY
15:50 BY KILIAN OLD FASHIONED
16:36 AERIN
17:08 AERIN ROSE DE GRASSE ROUGE
17:54 Aramis
18:42 ARAMIS INTUITION + ARAMIS ARAMIS
19:04 ARAMIS TOBACCO RESERVE
20:12 Secondary Brands (Clinique, MAC, Bobbi Brown, Origins)
20:36 CLINIQUE HAPPY WOMEN + HAPPY MEN
21:08 CLINIQUE AROMATICS ELIXIR, CLINIQUE AROMATICS IN BLACK CLINIQUE AROMATICS IN WHITE
22:01 Balmain Beauty
22:29 BALMAIN SEL D'AMBRE
22:45 Puig Overview
22:59 Rabanne
23:15 RABANNE ARMURE MARA
23:54 RABANNE 1 MILLION + INVICTUS LINES
24:11 Carolina Herrera
24:50 CAROLINA HERRERA GOOD GIRL + BAD BOY FRAGRANCES
25:07 JEAN PAUL GAULTIER LE MALE ELIXIR
25:49 JEAN PAUL GAULTIER LE MALE IN BLUE
26:06 Nina Ricci
26:28 NINA RICCI L'AIR DU TEMPS
26:36 Niche & High-End (Byredo, Penhaligon’s, L’Artisan Parfumeur)
30:08 Dries Van Noten
30:26 DRIES VAN NOTEN CHAMOMILE SATIN
31:24 Licensed Brands (Christian Louboutin, Caron)
31:47 CHRISTIAN LOUBOUTIN FETICHE L'AMBRE
33:39 Spanish Heritage & Other Brands
34:01 PUIG QUORUM + AGUA BRAVA FRAGRANCES
35:06 Celebrity Fragrances (Antonio Banderas, Shakira)
36:06 Beauty Side (Charlotte Tilbury + Others)
37:21 What Happens If This Merger Happens?
38:02 Industry Power Rankings (L’Oréal, LVMH, Coty, Shiseido)
39:33 ScentFest SF Announcement & Invitation
DISCLAIMER: This video is self-funded and not sponsored. I may earn a small commission if you purchase through the links provided. Thank you for the support! All opinions are my own. Fragrance is personal, so always sample before you buy because what works for me might not work for you.
📕 Read Perfume Books 📕
👉🏼 Bad Girls Perfume: amzn.to/3rM7pd5
👉🏼 The Ghost Perfumer: amzn.to/3aiKspd
👉🏼 Perfumes The Guide 2018: amzn.to/2O5JCfK
👉🏼 Perfume The Story Of A Murderer: amzn.to/2eJMnB4
👉🏼 Perfume: The A-Z Guide: amzn.to/2oZsbFI
🔍 Catch all my FRAGRANCE DEEP DIVE VIDEOS here: youtube.com/watch?v=-d0yCDzyDAk&list=PLWU-mtcVz4pttBmxDqDJTLGyPsLMTr3fT
📜 WATCH HISTORY OF FRAGRANCES VIDEOS here:
youtube.com/watch?v=MzdwaWDR2sc&list=PLWU-mtcVz4psQ0HQIVSjJjc1EnnpMQ_of
🖼️ WATCH PERFUME MASTERPIECES VIDEOS here:
youtube.com/watch?v=MzdwaWDR2sc&list=PLWU-mtcVz4puWuh-QlwnZHPtJR4CIV8BX
#ThePerfumeGuy #Fragrance #Perfume #EsteeLauder #Puig #FragranceNews #PerfumeNews #NicheFragrance #LuxuryFragrance #TomFord #LeLabo #Byredo #JeanPaulGaultier #CarolinaHerrera #FragranceCommunity
✅ Subscribe For More Videos + Giveaways: goo.gl/xWnYzi
✅ Latest Video: youtu.be/NEhaImHF13s
ESTÉE LAUDER + PUIG MERGER? What This Could Mean for Fragrance
➡️ ScentFest SF: scentfestsf.com
➡️ Buy NEW ScentClub Kit #18: theperfumeguy.net/products/scentclub-kit-018
➡️ Buy JUSBOX Fifty Four: tidd.ly/40tu4d5 15% off code ScentclubVMS15
FOLLOW ME ⬇️⬇️⬇️
🔴 Follow Me on Instagram, Facebook + TikTok @ThePerfumeGuy @ThePerfumeGuyShorts
📌Send me questions to LFSGQUESTIONS@GMAIL.COM 📌
In this video, I break down the reported merger talks between Estée Lauder and Puig and what a potential deal could mean for the fragrance industry. From Tom Ford, Le Labo, Jo Malone London, and Frédéric Malle to Rabanne, Carolina Herrera, Jean Paul Gaultier, Byredo, and Dries Van Noten, this could reshape the balance of power in fragrance.
I also walk through the key brands under each conglomerate and share my thoughts on what this could mean for fragrance quality, creativity, and the future of niche perfumery.
0:00 BIG NEWS: Estée Lauder + Puig Merger Talks
0:43 Why This Is Happening (L’Oréal Pressure & Industry Shifts)
1:20 The Scale of This Potential Deal
2:16 What Happens to Fragrance?
4:31 Estée Lauder Fragrance Brands Overview
6:12 Tom Ford Beauty
6:29 TOM FORD TAORMINA ORANGE
8:08 Jo Malone London
9:17 JO MALONE AMBER LABDANUM
9:25 WILD FIG & CASSIS, BLUE AGAVE & CACAO, POMEGRANATE NOIR, VERBENAS OF PROVENCE
9:48 JO MALONE WOOD SAGE & SEA SALT
10:12 Le Labo
10:43 LE LABO BERGAMOTE 22 + ROSE 31, THE NOIR 29
10:52 LE LABO ANOTHER 13
11:01 LE LABO VIOLETTE 30
12:01 Frédéric Malle
12:10 FREDERIC MALLE PORTRAIT OF A LADY
12:36 FREDERIC MALLE THE MOON + MUSC RAVAGEUR + SYNTHETIC NATURE
12:49 FREDERIC MALLE CONTRE JOUR
30:17 FREDERIC MALLE DRIES VAN NOTEN
14:23 By Kilian
14:30 BY KILIAN STRAIGHT TO HEAVEN
14:38 BY KILIAN LOVE DON'T BE SHY
15:50 BY KILIAN OLD FASHIONED
16:36 AERIN
17:08 AERIN ROSE DE GRASSE ROUGE
17:54 Aramis
18:42 ARAMIS INTUITION + ARAMIS ARAMIS
19:04 ARAMIS TOBACCO RESERVE
20:12 Secondary Brands (Clinique, MAC, Bobbi Brown, Origins)
20:36 CLINIQUE HAPPY WOMEN + HAPPY MEN
21:08 CLINIQUE AROMATICS ELIXIR, CLINIQUE AROMATICS IN BLACK CLINIQUE AROMATICS IN WHITE
22:01 Balmain Beauty
22:29 BALMAIN SEL D'AMBRE
22:45 Puig Overview
22:59 Rabanne
23:15 RABANNE ARMURE MARA
23:54 RABANNE 1 MILLION + INVICTUS LINES
24:11 Carolina Herrera
24:50 CAROLINA HERRERA GOOD GIRL + BAD BOY FRAGRANCES
25:07 JEAN PAUL GAULTIER LE MALE ELIXIR
25:49 JEAN PAUL GAULTIER LE MALE IN BLUE
26:06 Nina Ricci
26:28 NINA RICCI L'AIR DU TEMPS
26:36 Niche & High-End (Byredo, Penhaligon’s, L’Artisan Parfumeur)
30:08 Dries Van Noten
30:26 DRIES VAN NOTEN CHAMOMILE SATIN
31:24 Licensed Brands (Christian Louboutin, Caron)
31:47 CHRISTIAN LOUBOUTIN FETICHE L'AMBRE
33:39 Spanish Heritage & Other Brands
34:01 PUIG QUORUM + AGUA BRAVA FRAGRANCES
35:06 Celebrity Fragrances (Antonio Banderas, Shakira)
36:06 Beauty Side (Charlotte Tilbury + Others)
37:21 What Happens If This Merger Happens?
38:02 Industry Power Rankings (L’Oréal, LVMH, Coty, Shiseido)
39:33 ScentFest SF Announcement & Invitation
DISCLAIMER: This video is self-funded and not sponsored. I may earn a small commission if you purchase through the links provided. Thank you for the support! All opinions are my own. Fragrance is personal, so always sample before you buy because what works for me might not work for you.
📕 Read Perfume Books 📕
👉🏼 Bad Girls Perfume: amzn.to/3rM7pd5
👉🏼 The Ghost Perfumer: amzn.to/3aiKspd
👉🏼 Perfumes The Guide 2018: amzn.to/2O5JCfK
👉🏼 Perfume The Story Of A Murderer: amzn.to/2eJMnB4
👉🏼 Perfume: The A-Z Guide: amzn.to/2oZsbFI
🔍 Catch all my FRAGRANCE DEEP DIVE VIDEOS here: youtube.com/watch?v=-d0yCDzyDAk&list=PLWU-mtcVz4pttBmxDqDJTLGyPsLMTr3fT
📜 WATCH HISTORY OF FRAGRANCES VIDEOS here:
youtube.com/watch?v=MzdwaWDR2sc&list=PLWU-mtcVz4psQ0HQIVSjJjc1EnnpMQ_of
🖼️ WATCH PERFUME MASTERPIECES VIDEOS here:
youtube.com/watch?v=MzdwaWDR2sc&list=PLWU-mtcVz4puWuh-QlwnZHPtJR4CIV8BX
#ThePerfumeGuy #Fragrance #Perfume #EsteeLauder #Puig #FragranceNews #PerfumeNews #NicheFragrance #LuxuryFragrance #TomFord #LeLabo #Byredo #JeanPaulGaultier #CarolinaHerrera #FragranceCommunity
✅ Subscribe For More Videos + Giveaways: goo.gl/xWnYzi
✅ Latest Video: youtu.be/NEhaImHF13s
