Uploaded September 2019 | Updated September 2026, 1 week ago
In this episode we talk to Stacey Knight, Commercial and Marketing Director of CSM Live, about the emerging online world of esports. We discuss what it means to be an esports athlete and the fact that despite its huge global audience, esports only recently seems to have entered the mainstream. We explore how the strong sense of community, network awareness and memeing skills of the audience force brands to engage authentically with the esports world (or else risk spectacular PR disasters). We ponder the utopian potential of this field where anybody can play, and also discuss its darker sides, touching on gender disparities and troll culture.
We also talk about the history of the digital entertainment and advertising industries.
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Facebook: facebook.com/technosocialpodcast
Twitter: twitter.com/TechnosocialP
Instagram: instagram.com/technosocial_podcast
Spotify: open.spotify.com/show/4vUyoK0fZ3VFgoJMhHp5eV
Stitcher: stitcher.com/podcast/dylan-walker/technosocial
In this episode we talk to Stacey Knight, Commercial and Marketing Director of CSM Live, about the emerging online world of esports. We discuss what it means to be an esports athlete and the fact that despite its huge global audience, esports only recently seems to have entered the mainstream. We explore how the strong sense of community, network awareness and memeing skills of the audience force brands to engage authentically with the esports world (or else risk spectacular PR disasters). We ponder the utopian potential of this field where anybody can play, and also discuss its darker sides, touching on gender disparities and troll culture.
We also talk about the history of the digital entertainment and advertising industries.
Follow Technosocial
Facebook: facebook.com/technosocialpodcast
Twitter: twitter.com/TechnosocialP
Instagram: instagram.com/technosocial_podcast
Spotify: open.spotify.com/show/4vUyoK0fZ3VFgoJMhHp5eV
Stitcher: stitcher.com/podcast/dylan-walker/technosocial
