Ekaterina Walter  - Memorable Marketing With Visual Storytelling - LeWeb14 Paris @LeWeb
Ekaterina Walter  - Memorable Marketing With Visual Storytelling - LeWeb14 Paris  @LeWeb
Uploaded December 2014 | Updated September 2026, 2 hours ago
Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000X faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more time on web pages with videos? People relate to visuals! In this session, Ekaterina Walter, author of the WSJ bestseller “Think Like Zuck” and her latest book “The Power of Visual Storytelling”, shows you how to use visuals to spark engagement and inspire brand advocacy and word of mouth. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries. The result: you’ll be empowered to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations and more!

Ekaterina Walter, Global Evangelist, Sprinklr
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Ekaterina Walter - Memorable Marketing With Visual Storytelling - LeWeb'14 Paris

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