Uploaded December 2014 | Updated September 2026, 1 hour ago

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Everyone wants their apps, content and more to go viral on the social web, but how does that happen? We will share lessons learned from taking the Shorty Awards from 0 to millions of unique visitors with no marketing budget, and lessons from the brands and content creators who’ve won Shorty Awards. We’ll also dig into how you can design apps and content to have maximum viral potential while ensuring that you don’t just become another flash in the pan.

Gregory Galant, Co-Founder & CEO, Muck Rack & The Shorty Awards