The Business of Fashion | DTC Reckoning | The Business of Fashion @businessoffashion | Uploaded November 2022 | Updated October 2024, 12 hours ago.
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. To grow, most brands will need to diversify their channel mix with a balance of wholesale, third-party marketplaces and DTC.

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