The Business of Fashion | Unlocking Next-Generation Social Shopping | The Business of Fashion @businessoffashion | Uploaded December 2021 | Updated October 2024, 11 hours ago.
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities. To download the full report click here: businessoffashion.com/reports/news-analysis/the-state-of-fashion-2022-industry-report-bof-mckinsey

Animation by: WeCanMake, wecanmake.co.uk

Subscribe to BoF’s YouTube channel to never miss a video.

Look out for more VOICES videos coming soon, bringing you the best of our annual global gathering for big thinkers.

CONNECT WITH THE BUSINESS OF FASHION:
Web: businessoffashion.com
Twitter: twitter.com/BoF
Facebook: https://www.facebook.com/businessoffa...
Instagram: instagram.com/BoF
LinkedIn: https://www.linkedin.com/company/the-...
Pinterest: https://www.pinterest.co.uk/fashionbu...
Newsletter: https://www.businessoffashion.com/new...

ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, businessoffashion.com