Uploaded May 2025 | Updated September 2026, 3 weeks ago

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AI is changing the way companies operate—but not every experiment ends in success. In this LinkedIn Live session, Duke Fuqua Professor Jiaming Xu explores two high-profile AI case studies: Zillow’s failed iBuyer program and Netflix’s AI-powered recommendation engine. What can these examples teach us about when AI works, when it doesn’t, and why?

Professor Xu also discusses key lessons for companies seeking to integrate AI, along with trends shaping the next wave of AI adoption.

Stay up to date on Fuqua’s LinkedIn Live series: https://www.fuqua.duke.edu/linkedin-live

Follow Fuqua on LinkedIn: linkedin.com/school/fuqua-school-of-business