Uploaded March 2025 | Updated September 2026, 14 hours ago

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What are the top 3 qualities the “CEO Whisperer” says every founder should look for in a COO?

At the 1 Billion Followers Summit, I sat down with Cameron Herold—founder of the COO Alliance and host of the Second In Command podcast. He’s worked with 500+ CEOs, so I wanted to hear his take on this crucial hire.

Here’s what stood out:

🔐 Trust is non-negotiable.
From day one, your COO will have access to your most sensitive info—sometimes even your bank account. Interview deeply.

🤝 You have to genuinely enjoy working with them.
Think of your COO as your “business spouse.” Culture fit is everything.

💼 They’ve done it before.
Find someone polished, experienced, and proven—no learning on the job.

If you're serious about scale, this is one of the most important decisions you'll make.

Big thanks to Cameron for sharing these insights.

#Leadership #COOHiring #StartupTips #BusinessOperations #FounderJourney

@CameronHerold

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