Uploaded June 2026 | Updated September 2026, 3 weeks ago

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Sephora is going to buy into you. They’re going to pump you up. They’re going to feel like your best friend and Patrick Ta learned that even the best retail partner is still a business with 500 other brands they’re trying to grow.

The biggest lesson? No matter how much support you have, you launch what you feel comfortable with. You show up how you want to show up. Not how anyone else wants you to.

💡 Even your best partners have their own priorities💡 Every brand is one of many to your retail partners 💡 Show up how you want to, not how others expect you to