Uploaded January 2025 | Updated September 2026, 2 weeks ago
What's your marketing ethos? Do you have one? In this episode, VP of Marketing at Queue-it, Jillian Als talks to Sasha and Paula about her Allbound Marketing Ethos and how she applies it to her work.
Marketing cannot succeed in a vacuum. To make an impact and take necessary risks, you need to get leaders of other functions on board with your vision. Jillian discusses how she embraces challenges, builds solid relationships internally and anticipates problems before they snowball to make things happen.
0:00 introduction
02:47 Introducing the Allbound Ethos
06:53 Challenges facing marketing and their wider impact across the organization
08:37 Implementing the right tech stack for a B2B scale-up
13:33 Building an audience versus tapping to an existing one
15:54 The importance of leadership alignment
18:47 Managing user journeys in different geos
23:25 Healthy challenges from other functions
30:58 Assessing whether the juice is worth the squeeze
About Funnel Vision
Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.
Resources:
Explore marketing resources from Wix Studio:
wix.com/studio/marketing/resources
Learn more about Funnel Vision:
wix.com/studio/marketing/funnel-vision-podcast
Check out the content mentioned in the show:
Jillian’s LinkedIn profile — linkedin.com/in/jillianals
Anthony Pierri’s LinkedIn profile — linkedin.com/in/anthonypierri
Chris Walker’s LinkedIn profile — linkedin.com/in/chriswalker171
The McKinsey Way by Ethan M. Rasiel — amazon.com/McKinsey-Way-Ethan-M-Rasiel/dp/0070534489
Learn more about Wix Studio:
wix.com/studio
Get started with our Essentials course:
wix.to/gT8VY7c
Join the Wix Studio Community:
forum.wixstudio.com
Follow us on social media:
➔ Instagram: instagram.com/wixstudio
➔ X: twitter.com/wixstudio
➔ TikTok: tiktok.com/@wixstudio
➔ Facebook: facebook.com/WixStudio
➔ Discord: discord.com/invite/wixstudio
About Wix Studio:
Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows and robust business tools, it empowers freelancers and agencies to build, manage and scale exceptional websites with maximum efficiency.
Subscribe to our channel:
➔ youtube.com/@WixStudio?sub_confirmation=1
What's your marketing ethos? Do you have one? In this episode, VP of Marketing at Queue-it, Jillian Als talks to Sasha and Paula about her Allbound Marketing Ethos and how she applies it to her work.
Marketing cannot succeed in a vacuum. To make an impact and take necessary risks, you need to get leaders of other functions on board with your vision. Jillian discusses how she embraces challenges, builds solid relationships internally and anticipates problems before they snowball to make things happen.
0:00 introduction
02:47 Introducing the Allbound Ethos
06:53 Challenges facing marketing and their wider impact across the organization
08:37 Implementing the right tech stack for a B2B scale-up
13:33 Building an audience versus tapping to an existing one
15:54 The importance of leadership alignment
18:47 Managing user journeys in different geos
23:25 Healthy challenges from other functions
30:58 Assessing whether the juice is worth the squeeze
About Funnel Vision
Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.
Resources:
Explore marketing resources from Wix Studio:
wix.com/studio/marketing/resources
Learn more about Funnel Vision:
wix.com/studio/marketing/funnel-vision-podcast
Check out the content mentioned in the show:
Jillian’s LinkedIn profile — linkedin.com/in/jillianals
Anthony Pierri’s LinkedIn profile — linkedin.com/in/anthonypierri
Chris Walker’s LinkedIn profile — linkedin.com/in/chriswalker171
The McKinsey Way by Ethan M. Rasiel — amazon.com/McKinsey-Way-Ethan-M-Rasiel/dp/0070534489
Learn more about Wix Studio:
wix.com/studio
Get started with our Essentials course:
wix.to/gT8VY7c
Join the Wix Studio Community:
forum.wixstudio.com
Follow us on social media:
➔ Instagram: instagram.com/wixstudio
➔ X: twitter.com/wixstudio
➔ TikTok: tiktok.com/@wixstudio
➔ Facebook: facebook.com/WixStudio
➔ Discord: discord.com/invite/wixstudio
About Wix Studio:
Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows and robust business tools, it empowers freelancers and agencies to build, manage and scale exceptional websites with maximum efficiency.
Subscribe to our channel:
➔ youtube.com/@WixStudio?sub_confirmation=1
