Uploaded February 2025 | Updated September 2026, 2 weeks ago
You already know that brands work with creators. But how can brands tap into a creator mindset to better engage audiences on their own platforms?
That's what we discuss with Brandon Smithwrick, Director of Content at Kickstarter, in this episode of Funnel Vision.
Brandon works with creators who have different voices, passions, and values, but they have a few important things in common: they lead with value and tell captivating stories that engage real people. And they do this over and over and over.
The most successful brands do the same.
Tune in to learn how to embody this approach on your own marketing team, plus how to stay ahead of different changes in platforms, algorithms, and industry trends.
—
Timestamps:
0:48: Introducing Brandon
1:27: Kickstarter’s unique approach to creators
4:23: On building brand trust
6:06: The creator mindset and leading with value
9:15: How to get your team to embody a creator mindset
11:59: Why consistency and characters make people remember you
14:55: The season of unlearning
17:33: Getting ahead of platform changes and industry trends
22:15: Why you should look outside your own industry
28:15: How to tell more engaging brand stories
34:03: Working with creators in more authentic ways
40:25: The power of tapping into highly niche communities
42:39: Personal inspirations and recommendations
—
About Funnel Vision
Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.
Resources
Explore marketing resources from Wix Studio:
wix.com/studio/marketing/resources
Learn more about Funnel Vision:
wix.com/studio/marketing/funnel-vision-podcast
Check out some of the content mentioned in the show:
Hootsuite's influencer campaign —
adweek.com/commerce/hootsuite-linkedin-campaign
Matt Gray, Founder & CEO of Founder OS —
linkedin.com/in/mattgray1
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Dr. Marcus Collins —
amazon.com/Culture-Power-Behind-What-Want/dp/1541700961
Sweat Equity podcast —
youtube.com/@SweatEquityPodcast
Brandon's newsletter, Content to Commas —
brandonsmithwrick.com/newsletter
—
Learn more about Wix Studio:
wix.com/studio
Get started with our Essentials course:
wix.to/gT8VY7c
Join the Wix Studio Community:
forum.wixstudio.com
Follow us on social media:
➔ Instagram: instagram.com/wixstudio
➔ X: twitter.com/wixstudio
➔ TikTok: tiktok.com/@wixstudio
➔ Facebook: facebook.com/WixStudio
➔ Discord: discord.com/invite/wixstudio
About Wix Studio:
Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows and robust business tools, it empowers freelancers and agencies to build, manage and scale exceptional websites with maximum efficiency.
Subscribe to our channel:
➔ youtube.com/@WixStudio?sub_confirmation=1
You already know that brands work with creators. But how can brands tap into a creator mindset to better engage audiences on their own platforms?
That's what we discuss with Brandon Smithwrick, Director of Content at Kickstarter, in this episode of Funnel Vision.
Brandon works with creators who have different voices, passions, and values, but they have a few important things in common: they lead with value and tell captivating stories that engage real people. And they do this over and over and over.
The most successful brands do the same.
Tune in to learn how to embody this approach on your own marketing team, plus how to stay ahead of different changes in platforms, algorithms, and industry trends.
—
Timestamps:
0:48: Introducing Brandon
1:27: Kickstarter’s unique approach to creators
4:23: On building brand trust
6:06: The creator mindset and leading with value
9:15: How to get your team to embody a creator mindset
11:59: Why consistency and characters make people remember you
14:55: The season of unlearning
17:33: Getting ahead of platform changes and industry trends
22:15: Why you should look outside your own industry
28:15: How to tell more engaging brand stories
34:03: Working with creators in more authentic ways
40:25: The power of tapping into highly niche communities
42:39: Personal inspirations and recommendations
—
About Funnel Vision
Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.
Resources
Explore marketing resources from Wix Studio:
wix.com/studio/marketing/resources
Learn more about Funnel Vision:
wix.com/studio/marketing/funnel-vision-podcast
Check out some of the content mentioned in the show:
Hootsuite's influencer campaign —
adweek.com/commerce/hootsuite-linkedin-campaign
Matt Gray, Founder & CEO of Founder OS —
linkedin.com/in/mattgray1
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Dr. Marcus Collins —
amazon.com/Culture-Power-Behind-What-Want/dp/1541700961
Sweat Equity podcast —
youtube.com/@SweatEquityPodcast
Brandon's newsletter, Content to Commas —
brandonsmithwrick.com/newsletter
—
Learn more about Wix Studio:
wix.com/studio
Get started with our Essentials course:
wix.to/gT8VY7c
Join the Wix Studio Community:
forum.wixstudio.com
Follow us on social media:
➔ Instagram: instagram.com/wixstudio
➔ X: twitter.com/wixstudio
➔ TikTok: tiktok.com/@wixstudio
➔ Facebook: facebook.com/WixStudio
➔ Discord: discord.com/invite/wixstudio
About Wix Studio:
Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows and robust business tools, it empowers freelancers and agencies to build, manage and scale exceptional websites with maximum efficiency.
Subscribe to our channel:
➔ youtube.com/@WixStudio?sub_confirmation=1
