Design at Scale: Richard Moross and the Story of MOO @AIGAdesign
Design at Scale: Richard Moross and the Story of MOO  @AIGAdesign
Uploaded May 2025 | Updated September 2026, 1 week ago
In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with Richard Moross, founder and CEO of MOO, about his journey from early entrepreneurial experiments to building a globally recognized print and design company.

Richard reflects on the evolution of MOO, the balance between quality and scale, the value of thoughtful company culture, and how hybrid work is reshaping collaboration.

The conversation also explores the deeper relationship between design and performance, the importance of making design accessible to all, and how inspiration can come from unexpected places—like film, or a trip to the supermarket. Richard shares his personal leadership rituals and offers recommendations for films that continue to spark his creativity.

How do we navigate the duality of crafting exceptional design while making it accessible to all?

moo.com
richardmoross.com

Movie Recommendations:
⁠Sound City⁠ - buy.soundcitymovie.com
⁠Beatles Documentary Get Back - ⁠disneyplus.com/browse/entity-eaea3ecf-6636-4468-b777-54bb2aee5545
⁠The Holy Mountain⁠ - amzn.to/4k2xL0h
⁠Jodorowsky's Dune⁠ - amzn.to/44O5PIX
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Design at Scale: Richard Moross and the Story of MOO

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