Uploaded July 2025 | Updated September 2026, 1 week ago
In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello sit down with Helder Santo, a partner at Unnamed, to explore the dynamic intersection of design, technology, and performance. Helder shares his journey through the evolving landscape of digital marketing and design, highlighting key moments from his career at renowned creative agencies. The conversation delves into the concept of a regenerative design ecosystem, the challenges of venture building in creative agencies, and the transformative potential of AI in design. Helder emphasizes the importance of embracing change, building trust, and fostering innovation within teams and client relationships.
Connect with Helder Santo:
helder@unnamed.xyz
Linkedin: linkedin.com/in/heldersanto
Unnamed: https://unnamed.xyz/
Helder’s recommendation: Severance - tv.apple.com/us/show/severance/umc.cmc.1srk2goyh2q2zdxcx605w8vtx
Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – aiga.org/design/aiga-design-conference
In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello sit down with Helder Santo, a partner at Unnamed, to explore the dynamic intersection of design, technology, and performance. Helder shares his journey through the evolving landscape of digital marketing and design, highlighting key moments from his career at renowned creative agencies. The conversation delves into the concept of a regenerative design ecosystem, the challenges of venture building in creative agencies, and the transformative potential of AI in design. Helder emphasizes the importance of embracing change, building trust, and fostering innovation within teams and client relationships.
Connect with Helder Santo:
helder@unnamed.xyz
Linkedin: linkedin.com/in/heldersanto
Unnamed: https://unnamed.xyz/
Helder’s recommendation: Severance - tv.apple.com/us/show/severance/umc.cmc.1srk2goyh2q2zdxcx605w8vtx
Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – aiga.org/design/aiga-design-conference
