Uploaded January 2025 | Updated September 2026, 2 weeks ago

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Search Console and Google Analytics are both powerful tools to help website owners make informed decisions. However, the data coming from these tools are not the same. Join Googlers Cherry Prommawin and Daniel Waisberg as they provide an overview of each tool and explain the differences between Search Console and Google Analytics data.

Chapters:
0:00 - Intro
1:15 - Search Console overview
1:57 - Google Analytics overview
2:46 - Comparing Search Console and Google Analytics
4:57 - Search Console clicks and Google Analytics sessions
6:31 - Differences between Search Console and Google Analytics
8:56 - Conclusion

Resources:
What are impressions, position, and clicks in Search Console? → https://goo.gle/40NMyVF
URL canonicalization in Google Search → https://goo.gle/canonical
Connect Search Console to Google Analytics → https://goo.gle/42ypX0u
Analytics dimensions and metrics → https://goo.gle/42xEiui
Set up Analytics for a website → https://goo.gle/3CfU81Z
Analytics Known bot-traffic exclusion → https://goo.gle/40Bw2Xy
Analytics attribution → https://goo.gle/40yKuzB
Analytics Traffic acquisition report → https://goo.gle/42PsyDF
Analytics Landing page report → https://goo.gle/4aCq1hL

Watch more Search Central Lightning Talks → https://goo.gle/lightning-talks
Subscribe to the Google Search Central YouTube Channel → https://goo.gle/SearchCentral

#GoogleSearch #SEO

Speakers: Cherry Prommawin, Daniel Waisberg
Products Mentioned: Search Console, Google Analytics