Uploaded July 2024 | Updated September 2026, 2 weeks ago

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Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language websites easier.

Resources:
Episode transcript → https://goo.gle/sotr078-transcript
Docs for international and multilingual sites → https://goo.gle/3WtolAL
How x-default can help you → https://goo.gle/3Y8AdKB
Web Almanac hreflang usage in 2022 → https://goo.gle/4bKX2Hv
Hreflang tags generator by Aleyda Solis → https://goo.gle/4bVRVEI
Merkle Hreflang testing tool → https://goo.gle/3WaWbKj
Hreflang Builder → https://goo.gle/4cW8fGi

Watch more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Speaker: Martin Splitt, Lizzi Sassman, Gary Illyes
Products Mentioned: Search Console - General