Uploaded January 2024 | Updated September 2026, 2 weeks ago
Defining your audience as a game developer is a crucial aspect of early planning and design. Without it, a team cannot know how large their target market is, what they like, or even if the game they are making will appeal to a vaguely defined player group. Knowing that developers cannot market their game successfully to everyone, it is important to pinpoint who is being served and how best to do that within a creative vision. In this GDC 2023 session, learn the basics of audience-defining methodology for some of the most common indie dev genre umbrellas and why, if your team doesn't already have a finely tuned audience definition, you should.
GDC returns to San Francisco this March 18-22, 2024! For more information, be sure to visit our website and follow the #GDC2024 hashtag on social media.
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GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.
Defining your audience as a game developer is a crucial aspect of early planning and design. Without it, a team cannot know how large their target market is, what they like, or even if the game they are making will appeal to a vaguely defined player group. Knowing that developers cannot market their game successfully to everyone, it is important to pinpoint who is being served and how best to do that within a creative vision. In this GDC 2023 session, learn the basics of audience-defining methodology for some of the most common indie dev genre umbrellas and why, if your team doesn't already have a finely tuned audience definition, you should.
GDC returns to San Francisco this March 18-22, 2024! For more information, be sure to visit our website and follow the #GDC2024 hashtag on social media.
Subscribe to the GDC newsletter and get regular updates via Facebook, Twitter, LinkedIn, or RSS.
Join the GDC mailing list: gdconf.com/subscribe
Follow GDC on Twitter: twitter.com/Official_GDC
GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.
