Uploaded April 2026 | Updated September 2026, 10 hours ago
In celebration of Apple's 50th birthday, we're probing the company's past and peering into its future with David Pogue — former New York Times tech columnist, current CBS Sunday Morning correspondent, and author of the recent New York Times bestseller "Apple: The First 50 Years." We begin by looking backward, exploring the improbable story of the hippie pranksters who built the world's first trillion-dollar company. But we're not just here for the history. We also look ahead, asking: What cool new tech are they cooking up in Cupertino? Why has Apple been so slow on AI, and does the company have a plan to catch up? And is John Ternus the right guy to succeed Tim Cook?
👋 CONNECT WITH US:
Follow Rufus on LinkedIn — linkedin.com/in/rufus-griscom-16b1
Subscribe to our Substack — bookoftheday.nextbigideaclub.com
The best way to support the show is by becoming a Next Big Idea Club member. Learn more at [nextbigideaclub.com](http://nextbigideaclub.com/), and use code PODCAST for a super secret discount (spoiler: it’s 20% off).
🔗 SUPPORTED BY:
Fabric — Join the thousands of parents who trust Fabric to help protect their family at meetfabric.com/nbi
Granola — Get three months free at granola.ai/idea
Shopify — Start your $1/month trial at shopify.com/nbi
In celebration of Apple's 50th birthday, we're probing the company's past and peering into its future with David Pogue — former New York Times tech columnist, current CBS Sunday Morning correspondent, and author of the recent New York Times bestseller "Apple: The First 50 Years." We begin by looking backward, exploring the improbable story of the hippie pranksters who built the world's first trillion-dollar company. But we're not just here for the history. We also look ahead, asking: What cool new tech are they cooking up in Cupertino? Why has Apple been so slow on AI, and does the company have a plan to catch up? And is John Ternus the right guy to succeed Tim Cook?
👋 CONNECT WITH US:
Follow Rufus on LinkedIn — linkedin.com/in/rufus-griscom-16b1
Subscribe to our Substack — bookoftheday.nextbigideaclub.com
The best way to support the show is by becoming a Next Big Idea Club member. Learn more at [nextbigideaclub.com](http://nextbigideaclub.com/), and use code PODCAST for a super secret discount (spoiler: it’s 20% off).
🔗 SUPPORTED BY:
Fabric — Join the thousands of parents who trust Fabric to help protect their family at meetfabric.com/nbi
Granola — Get three months free at granola.ai/idea
Shopify — Start your $1/month trial at shopify.com/nbi
