Data in the Era of AI: Enabling Personalisation and User-Centric Experiences @Exchange-Events
Data in the Era of AI: Enabling Personalisation and User-Centric Experiences  @Exchange-Events
Uploaded April 2025 | Updated September 2026, 1 hour ago
In a world where AI shapes every interaction, data is your biggest asset β€” if you know how to use it right.

Join Marcelo, Principal Data Product Manager, as he breaks down how to harness the full power of data to build truly personalised, AI driven user experiences.

In this talk, we explore how high quality data fuels better conversational interfaces, the challenges of understanding real user behaviour, and why identity resolution is key to consistent, meaningful engagement. You'll walk away with actionable strategies to leverage behavioural signals, deliver context aware experiences, and unlock deeper customer loyalty in the era of AI.

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#AI #Personalisation #DataScience #UserExperience #DataStrategy
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Data in the Era of AI: Enabling Personalisation and User-Centric Experiences

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