Uploaded September 2010 | Updated September 2026, 3 hours ago

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Featuring Dan Ariely, professor of behavioural economics at Duke University and best-selling author of Predictably Irrational and the Upside of Irrationality. In this video (part 1 of 2), he tells us why people don't care about climate change, and how we can use the power of the human ego to shift our behaviours to be more environmentally responsible.

All stock footage courtesy of The Prelinger Archives (www.archive.org)

Produced by Corporate Knights Inc.