Uploaded July 2025 | Updated September 2026, 5 days ago
Join Craig Allen, CEO of Snackshop and veteran of iconic franchises like Call of Duty and Disney Interactive’s Toy Story, as he shares insights from decades at the intersection of gaming, storytelling, and AI. From pioneering social robotics with Moxie AI to building playful, community-driven platforms, Craig’s career charts the evolution of immersive media and where it’s headed next.
In this Texas Immersive Explorer-in-Residence 2024 interview, Craig reflects on lessons from his creative journey, the rapid rise of AI in entertainment, and how to empower a new era of creation at the speed of imagination.
✨ About the Explorer-in-Residence Program
At Texas Immersive, we aim to be a global leader in immersive storytelling, transforming how people experience and interact with the world through innovative and meaningful technological solutions. Our Explorer-in-Residence program brings prominent figures from the immersive media community to UT Austin for multi-day residencies that spark collaboration, inspire creativity, and connect students with industry leaders.
In 2024, celebrated as the #YearOfAI at UT Austin, we welcomed Rachel Joy Victor and Craig Allen to explore how artificial intelligence is reshaping creativity, storytelling, and the future of immersive experiences. Their time on campus ignited lively discussions, enriched classroom experiences, and inspired new ideas at the intersection of technology and imagination.
Follow Texas Immersive:
https://www.linkt.ee/texasimmersive
Support our work:
https://give.utexas.edu/?menu=OGPTII
Join Craig Allen, CEO of Snackshop and veteran of iconic franchises like Call of Duty and Disney Interactive’s Toy Story, as he shares insights from decades at the intersection of gaming, storytelling, and AI. From pioneering social robotics with Moxie AI to building playful, community-driven platforms, Craig’s career charts the evolution of immersive media and where it’s headed next.
In this Texas Immersive Explorer-in-Residence 2024 interview, Craig reflects on lessons from his creative journey, the rapid rise of AI in entertainment, and how to empower a new era of creation at the speed of imagination.
✨ About the Explorer-in-Residence Program
At Texas Immersive, we aim to be a global leader in immersive storytelling, transforming how people experience and interact with the world through innovative and meaningful technological solutions. Our Explorer-in-Residence program brings prominent figures from the immersive media community to UT Austin for multi-day residencies that spark collaboration, inspire creativity, and connect students with industry leaders.
In 2024, celebrated as the #YearOfAI at UT Austin, we welcomed Rachel Joy Victor and Craig Allen to explore how artificial intelligence is reshaping creativity, storytelling, and the future of immersive experiences. Their time on campus ignited lively discussions, enriched classroom experiences, and inspired new ideas at the intersection of technology and imagination.
Follow Texas Immersive:
https://www.linkt.ee/texasimmersive
Support our work:
https://give.utexas.edu/?menu=OGPTII
