Uploaded September 2025 | Updated September 2026, 3 days ago
Practical strategies for small studios to create, fund and pitch original IP in a world dominated by big brands and familiar franchises.
In a landscape where broadcasters and streamers increasingly prioritise well-known IP, how can small studios and independent creators compete without deep pockets or famous franchises?
This session explores real-world strategies for building original, marketable IP from the ground up — whether you’re a writer, producer, or creative entrepreneur.
We’ll dive into creative uses of public domain characters, the power of smart talent attachments, and how to secure early development funding to reduce risk. Our panellists will share practical insights on building audience interest before you pitch, using everything from podcasts to webcomics, and how to identify unexpected sources of IP in history, news, or overlooked characters.
Whether you work in animation, live action, or games, this panel will offer a toolbox of tactics for anyone looking to create bold new IP with long-term value. Discover how to punch above your weight in an IP-driven market — without buying your way in.
Practical strategies for small studios to create, fund and pitch original IP in a world dominated by big brands and familiar franchises.
In a landscape where broadcasters and streamers increasingly prioritise well-known IP, how can small studios and independent creators compete without deep pockets or famous franchises?
This session explores real-world strategies for building original, marketable IP from the ground up — whether you’re a writer, producer, or creative entrepreneur.
We’ll dive into creative uses of public domain characters, the power of smart talent attachments, and how to secure early development funding to reduce risk. Our panellists will share practical insights on building audience interest before you pitch, using everything from podcasts to webcomics, and how to identify unexpected sources of IP in history, news, or overlooked characters.
Whether you work in animation, live action, or games, this panel will offer a toolbox of tactics for anyone looking to create bold new IP with long-term value. Discover how to punch above your weight in an IP-driven market — without buying your way in.
