Uploaded January 2025 | Updated September 2026, 1 week ago
The future of brands? Customized and immersed. The brand will be made for you, says Lippincott's Connie Birdsall.
Brands fill fundamental needs: they simplify a complicated world, create communities to belong to, and give us something to believe in that's bigger than we are. And although the needs are constant, the ways in which brands fulfill them continually changes.
Full-length videos from the 2016 AIGA Design Conference are available as a special benefit for AIGA members: aiga.org/2016conference-videos
Not a member? aiga.org/join
Check out the full roster of speakers + symposia: designconference2016.aiga.org
And mark your calendars for the 2017 AIGA Design Conference in Minneapolis, October 12-14, 2017: aiga.org/2017conference
The future of brands? Customized and immersed. The brand will be made for you, says Lippincott's Connie Birdsall.
Brands fill fundamental needs: they simplify a complicated world, create communities to belong to, and give us something to believe in that's bigger than we are. And although the needs are constant, the ways in which brands fulfill them continually changes.
Full-length videos from the 2016 AIGA Design Conference are available as a special benefit for AIGA members: aiga.org/2016conference-videos
Not a member? aiga.org/join
Check out the full roster of speakers + symposia: designconference2016.aiga.org
And mark your calendars for the 2017 AIGA Design Conference in Minneapolis, October 12-14, 2017: aiga.org/2017conference
