Uploaded May 2022 | Updated September 2026, 1 week ago
As General Manager of Design at IBM, Katrina Alcorn is responsible for leading one of the largest design practices in the world. IBM’s 3,000+ designers create software, hardware, brand, and web experiences enjoyed by millions worldwide. Alcorn’s team is also responsible for IBM’s enterprise design thinking practice which has trained close to 400,000 people inside and outside IBM and is considered the industry gold standard in driving innovation through human-centered design practices.
There's still time to join us for the 2022 AIGA Design + Business Conference! Let us help you grow your design business, clientele, business-savvy, and inspire your next project. Join us: aigadsgn.org/D-BConf
As General Manager of Design at IBM, Katrina Alcorn is responsible for leading one of the largest design practices in the world. IBM’s 3,000+ designers create software, hardware, brand, and web experiences enjoyed by millions worldwide. Alcorn’s team is also responsible for IBM’s enterprise design thinking practice which has trained close to 400,000 people inside and outside IBM and is considered the industry gold standard in driving innovation through human-centered design practices.
There's still time to join us for the 2022 AIGA Design + Business Conference! Let us help you grow your design business, clientele, business-savvy, and inspire your next project. Join us: aigadsgn.org/D-BConf
