Uploaded June 2024 | Updated September 2026, 1 day ago
Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, shares how her company starts with qualitative research, having deep conversations with individuals to learn about their problems. Once they have enough information about a target audience to construct a profile, she says, they start gathering more quantitative data.
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Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, shares how her company starts with qualitative research, having deep conversations with individuals to learn about their problems. Once they have enough information about a target audience to construct a profile, she says, they start gathering more quantitative data.
—-----------------------------------
Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: twitter.com/ECorner
LinkedIn: linkedin.com/company/stanfordtechnologyventuresprogram
Facebook: facebook.com/StanfordTechnologyVenturesProgram
YouTube: youtube.com/user/ecorner
LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.
![Tracy Chou (Block Party) - Founding a Mission-Driven Startup [Entire Talk]](https://i.ytimg.com/vi/AzIvPB1c8lg/mqdefault.jpg "Tracy Chou (Block Party) - Founding a Mission-Driven Startup [Entire Talk]
Tracy Chou is a product-minded engineering leader and exited founder with more than 15 years of experience building and scaling consumer and enterprise products. She is best known for her work advocating for diversity and inclusion in tech, and for being founder and CEO of Block Party, a platform for online safety, privacy, and anti-harassment, which was recently acquired by DeleteMe. In this conversation with Adjunct Lecturer Emily Ma, Chou explains how her early experiences working at tech startups inspired her to found a mission-driven company and how Block Party balanced mission and profitability.")
![Investing at the Cutting Edge [Entire Talk]](https://i.ytimg.com/vi/DDgOINdqUHA/mqdefault.jpg "Investing at the Cutting Edge [Entire Talk]
Josh Wolfe co-founded Lux Capital to support scientists and entrepreneurs who pursue counter-conventional solutions to the most vexing puzzles of our time in order to lead us into a brighter future. The more ambitious the project, the better—like, say, creating matter from light. Wolfe is a director at Shapeways, Strateos, Lux Research, Kallyope, CTRL-labs, Variant, and Varda, and helped lead Lux Capital’s investments in Anduril, Planet, Echodyne, Clarifai, Authorea, Resilience, and Hadrian. He is a founding investor and board member with Bill Gates in Kymeta, which makes cutting-edge antennas for high-speed global satellite and space communications. In this presentation, Wolfe shares the principles that guide his entrepreneurship and investments, giving examples from companies he has founded and funded.
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Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: https://twitter.com/ECorner
LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/
Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/
YouTube: https://www.youtube.com/user/ecorner
LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.")
![Eric Volmar (Stanford University) - A New Entrepreneurship Playbook [Entire Talk]](https://i.ytimg.com/vi/DZRtD42vEKw/mqdefault.jpg "Eric Volmar (Stanford University) - A New Entrepreneurship Playbook [Entire Talk]
Eric Volmar is teaching lead at the Gordian Knot Center for National Security Innovation at Stanford. His work focuses on connecting defense, academia, and entrepreneurship to accelerate innovation for national security, supporting new ventures at the intersection of technology and policy. In this presentation – followed by a conversation with Tina Seelig, executive director of Knight-Hennessy Scholars and director emerita of the Stanford Technology Ventures Program – Volmar advises entrepreneurs about how to navigate a new landscape shaped by a shift to deep tech, blended capital, and governments reengaging with technology innovation.
Entrepreneurial Thought Leaders and other Stanford eCorner content is produced by the Stanford Technology Ventures Program (STVP), the entrepreneurship center at the Stanford School of Engineering. STVP empowers aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
YouTube: https://www.youtube.com/user/ecorner
X: https://x.com/ECorner
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LEARN MORE
STVP: https://stvp.stanford.edu/
eCorner by STVP: https://stvp.stanford.edu/ecorner
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://stvp.stanford.edu/giving-to-stvp/.")
