Uploaded June 2024 | Updated September 2026, 1 day ago
Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, explains how her company refined their brand and target audience by looking inward and understanding their core values. Once they understood their mission, she says, they were able to find their customer and build the company like a movement.
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Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, explains how her company refined their brand and target audience by looking inward and understanding their core values. Once they understood their mission, she says, they were able to find their customer and build the company like a movement.
—-----------------------------------
Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: twitter.com/ECorner
LinkedIn: linkedin.com/company/stanfordtechnologyventuresprogram
Facebook: facebook.com/StanfordTechnologyVenturesProgram
YouTube: youtube.com/user/ecorner
LEARN MORE
eCorner Website: https://ecorner.stanford.edu/
STVP Website: https://stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.
![Sanjit Biswas (Samsara) - Making a Real-World Impact [Entire Talk]](https://i.ytimg.com/vi/FoY_7cV4zd8/mqdefault.jpg "Sanjit Biswas (Samsara) - Making a Real-World Impact [Entire Talk]
Sanjit Biswas is the co-founder and CEO of Samsara, a global leader in allowing physical operations organizations to harness data, AI, and the Internet of Things. He started the company with the mission to increase the safety, efficiency, and sustainability of the operations that power the global economy. In this presentation, Biswas tells the story of how he co-founded his first company as a graduate student and pivoted to a new industry to found Samsara, sharing advice for aspiring entrepreneurs on finding meaningful problems to solve, building a team, and running feedback loops to understand what customers need.
Entrepreneurial Thought Leaders and other Stanford eCorner content is produced by the Stanford Technology Ventures Program (STVP), the entrepreneurship center at the Stanford School of Engineering. STVP empowers aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
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![The Possibilities of AI [Entire Talk] - Sam Altman (OpenAI)](https://i.ytimg.com/vi/GLKoDkbS1Cg/mqdefault.jpg "The Possibilities of AI [Entire Talk] - Sam Altman (OpenAI)
Sam Altman is the co-founder and CEO of OpenAI, the AI research and deployment company behind ChatGPT and DALL-E. Altman was president of the early-stage startup accelerator Y Combinator from 2014 to 2019. In 2015, he co-founded OpenAI as a nonprofit research lab with the mission to build general-purpose artificial intelligence that benefits all humanity. In this conversation with Stanford adjunct lecturer Ravi Belani, Altman gives advice for aspiring AI entrepreneurs and shares his insights about the opportunities and risks of AI tools and artificial general intelligence.
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Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: https://twitter.com/ECorner
LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/
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eCorner Website: https://ecorner.stanford.edu/
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Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.")
![Jake Miller (Fellow) - Designing Products Around Customer Experience [Entire Talk]](https://i.ytimg.com/vi/HfjFBGjgegc/mqdefault.jpg "Jake Miller (Fellow) - Designing Products Around Customer Experience [Entire Talk]
Jake Miller founded Fellow coming out of Stanford’s d.school Launchpad course, starting with the Duo Coffee Steeper. Fellow products are now in 50 countries. In this conversation with Launchpad instructor and Adjunct Professor Perry Klebahn, Miller shares how he built a roadmap for his company, a portfolio of products, and a distribution plan by focusing on customer experience.
Entrepreneurial Thought Leaders is produced by the Stanford Technology Ventures Program (STVP), the entrepreneurship center at the Stanford School of Engineering, and published on eCorner by STVP. STVP empowers aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
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YouTube: https://www.youtube.com/user/ecorner
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LEARN MORE
STVP: https://stvp.stanford.edu/
eCorner by STVP: https://stvp.stanford.edu/ecorner
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://stvp.stanford.edu/giving-to-stvp/.")
