Uploaded September 2018 | Updated September 2026, 14 hours ago

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Here's how Skyscanner turned an error into a viral sensation through community management done right.

I just love this example as it's a classic of winning the hearts and minds of customers by just being human. Increasingly so, the differentiator in your value prop is not your pricing structure and your product (of course those have to be great but everybody does that). So what is it then? I believe it's taking the effort to be human, to care and to invest resources into doing this with your audience and customers.
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Catalin Matei is a young Entrepreneur and marketer. Ex-Professional Dancer for 9 years now turned Entrepreneur, Catalin loves to share his journey and the things that worked for him along his trip of building businesses, growing, learning, failing, succeeding and so much more.

He believes that in life mastery of your craft and the people around you are the most important things in the world, and that's what this channel is going to be about.

#catalinmatei #communitymanagement #skyscanner

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