Uploaded August 2026 | Updated September 2026, 1 day ago
The landscape of education is undergoing a fundamental shift as Gen Y and Gen Z become the primary cohort of school age parents. These generations are characterised by a digital first lifestyle yet they are increasingly burdened by cognitive overload and notification fatigue. Unlike previous eras where schools operated on a broadcast model of one way information, modern parents view education through the lens of identity consumerism.
In this episode of the podcast we unpack our new report for education leaders "Communicating with today's parents"
Download the new report here: https://mccrindle.com.au/resource/report/communicating-with-todays-parents/
Access McCrindle Plus here: https://mccrindle.com.au/mccrindle-plus/
The landscape of education is undergoing a fundamental shift as Gen Y and Gen Z become the primary cohort of school age parents. These generations are characterised by a digital first lifestyle yet they are increasingly burdened by cognitive overload and notification fatigue. Unlike previous eras where schools operated on a broadcast model of one way information, modern parents view education through the lens of identity consumerism.
In this episode of the podcast we unpack our new report for education leaders "Communicating with today's parents"
Download the new report here: https://mccrindle.com.au/resource/report/communicating-with-todays-parents/
Access McCrindle Plus here: https://mccrindle.com.au/mccrindle-plus/
