Uploaded September 2025 | Updated September 2026, 10 hours ago
Consumer behaviour is always changing, and brand managers probably wish it was simple to understand and respond to. But, it's a bit more complex than that. That's why we made the focus of our recent consumer insights report about the megatrends shaping the consumer landscape — framed through paradoxes.
In this week's episode, our host, Ashley Fell, sits down with McCrindle's Managing Director, Sophie Renton, to explore what's shaping the future consumer.
Download the Consumer Paradoxes infographic here:
https://mccrindle.com.au/resource/infographic/consumer-paradoxes-infographic/
Consumer behaviour is always changing, and brand managers probably wish it was simple to understand and respond to. But, it's a bit more complex than that. That's why we made the focus of our recent consumer insights report about the megatrends shaping the consumer landscape — framed through paradoxes.
In this week's episode, our host, Ashley Fell, sits down with McCrindle's Managing Director, Sophie Renton, to explore what's shaping the future consumer.
Download the Consumer Paradoxes infographic here:
https://mccrindle.com.au/resource/infographic/consumer-paradoxes-infographic/
