Uploaded November 2024 | Updated September 2026, 1 hour ago

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How do you fight the commoditization of your industry? It’s the incumbent’s curse: just as you become big enough to matter, the world starts viewing you as undifferentiated. We spoke with Keri Gilder, CEO of Colt Technology, to learn about her journey to differentiate the company for the customers and employees who matter most. atbain.co/3Yelgab