Uploaded March 2026 | Updated September 2026, 3 weeks ago
Results from the 35th edition of The CMO Survey paint a challenging portrait of opportunity and challenges for marketing leaders. These findings arrive at a moment of notable economic stress, and the results reflect it — not just in the macroeconomic data, but in the patterns of behavior, investment, and strategic choices that run throughout the survey.
These results are based on survey responses from 308 marketing leaders at for-profit U.S. companies, 97% of whom hold positions at VP-level or above. Six key findings stand out.
cmosurvey.org
Results from the 35th edition of The CMO Survey paint a challenging portrait of opportunity and challenges for marketing leaders. These findings arrive at a moment of notable economic stress, and the results reflect it — not just in the macroeconomic data, but in the patterns of behavior, investment, and strategic choices that run throughout the survey.
These results are based on survey responses from 308 marketing leaders at for-profit U.S. companies, 97% of whom hold positions at VP-level or above. Six key findings stand out.
cmosurvey.org
