Uploaded April 2025 | Updated September 2026, 3 weeks ago
Marketing leaders are navigating an increasingly complex landscape. While their organizational influence is expanding, amid deeper digital and AI adoption, they face greater pressure to demonstrate ROI.
Marketing leaders also reported a decline in optimism about the U.S. economy, with inflation concerns continuing to affect marketing spending.
These are among the findings of the 34th edition of The CMO Survey, directed by Professor Christine Moorman of Duke University’s Fuqua School of Business and co-sponsored by Deloitte and the American Marketing Association.
The survey was conducted from January 21 to February 12, 2025. It polled 281 marketing leaders, all at for-profit U.S. companies, 99% of whom at VP-level or higher.
Marketing leaders are navigating an increasingly complex landscape. While their organizational influence is expanding, amid deeper digital and AI adoption, they face greater pressure to demonstrate ROI.
Marketing leaders also reported a decline in optimism about the U.S. economy, with inflation concerns continuing to affect marketing spending.
These are among the findings of the 34th edition of The CMO Survey, directed by Professor Christine Moorman of Duke University’s Fuqua School of Business and co-sponsored by Deloitte and the American Marketing Association.
The survey was conducted from January 21 to February 12, 2025. It polled 281 marketing leaders, all at for-profit U.S. companies, 99% of whom at VP-level or higher.
