Uploaded April 2026 | Updated September 2026, 2 weeks ago

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Eric Holley, Vice President of Production Enhancement at Halliburton, participated in a Collide Power Hour to discuss the evolution of fracture stimulation and the industry’s shift toward intelligent, closed‑loop automation.

In this conversation, Eric shares how operators are moving beyond a narrow focus on speed and efficiency toward a deeper understanding of the reservoir—supported by advanced diagnostics, real‑time decision‑making, and technologies such as Halliburton’s ZEUS IQ™ intelligent fracturing platform. The discussion explores how machine learning and physics‑based modeling are being applied at scale, the challenges of deploying automation in the field, and how operators are using large datasets to gain greater control over asset performance.

Topics include:
- The evolution of fracture stimulation—from efficiency to advanced diagnostics
- How closed‑loop automation is transforming real‑time decisions on the pad
- The role of machine learning and physics‑based models in optimizing completions
- Using large‑scale diagnostic data to improve asset performance
- The future of unconventional development and fracture technology

Learn more about Halliburton’s ZEUS IQ™ intelligent fracturing platform:
halliburton.com/en/products/zeus-iq-intelligent-fracturing-platform?utm_source=youtube&utm_medium=video_description&utm_content=closed_loop_fracturing_interview