Uploaded May 2025 | Updated September 2026, 3 weeks ago

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The circular economy is no longer just a theory; it’s becoming a reality across an increasing number of sectors, from tech and materials to retail and marketing.

In this episode, Seb shares four recent stories highlighting the importance of a circular economy across businesses.

Join us to find out:

📱How rethinking product design could help future-proof tech such as iPhones
♻️ Why it’s necessary to increase global recycling rates of copper
🛍️ How consumers are paying more attention to ads with a social or environmental theme
🎫 How one household name is adding digital product passports to their clothing

Help us spread the word about the circular economy, by giving us a review on Apple Podcasts, or leaving a comment on YouTube or Spotify.

#circular #tech #iphone

Mentioned in this episode:
Hear more from Ke Wang on material security in a circular economy in episode 174 links.emf.org/3SOOfgx
Listen to the full conversation with Kantar’s Jonathan Hall on how marketers can drive demand for circular economy in episode 176 links.emf.org/4ks9h0t
Mashable: How much would the mythical made-in-the-U.S. iPhone cost? links.emf.org/4mmIEM7
EurekAlert: The influence of copper recycling on prospective resource supply and carbon emission reduction links.emf.org/3H0Aau5
Sustainable Brands: In 10-Year Study of Most Effective Brand Campaigns, Sustainability Is a Win links.emf.org/3ZsBufp
Trellis: Why Target is tagging 35 million pieces of clothing with digital IDs links.emf.org/434U9QR
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Thank you for watching this video. The Ellen MacArthur Foundation is an international charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.

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