Uploaded September 2024 | Updated September 2026, 3 weeks ago
Get ready for the launch of our new season on The Circular Economy Show! Join us as we explore wider outlooks for the circular economy. We’ll hear about the case for a circular economy in the US and how rethinking the way we build in Europe offers huge potential for change. Plus we’ll explore how collaboration, when done right, can help companies scale their circular ambitions.
The new season starts on Tuesday 16th July. Subscribe now wherever you get your podcasts, or if you prefer to watch your shows, then you can catch the Wider Outlooks season on YouTube and Spotify.
Get ready for the launch of our new season on The Circular Economy Show! Join us as we explore wider outlooks for the circular economy. We’ll hear about the case for a circular economy in the US and how rethinking the way we build in Europe offers huge potential for change. Plus we’ll explore how collaboration, when done right, can help companies scale their circular ambitions.
The new season starts on Tuesday 16th July. Subscribe now wherever you get your podcasts, or if you prefer to watch your shows, then you can catch the Wider Outlooks season on YouTube and Spotify.
![[Rewind] How can marketers turn ideas into impactful action?](https://i.ytimg.com/vi/Xa_4_p961Oc/mqdefault.jpg "[Rewind] How can marketers turn ideas into impactful action?
For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides.
We’re joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O’Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.
Join us to find out:
How marketers are leveraging storytelling to inspire interest in circular products
Why they should engage closely supply teams to ensure innovations align with market demand
The importance of internal buy-in and a willingness to experiment when scaling circular solutions
This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.
#circulareconomy #podcast #marketing
Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution.
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