Uploaded November 2025 | Updated September 2026, 2 weeks ago
“How do we create personalized content at scale?”
Noha Abdalla, CMO of Choice Hotels International, answers the question by sharing how AI is more than just a productivity tool for her team. It enables them to scale personalization, creating thousands of creative versions for a spectrum of audience segments.
“How do we create personalized content at scale?”
Noha Abdalla, CMO of Choice Hotels International, answers the question by sharing how AI is more than just a productivity tool for her team. It enables them to scale personalization, creating thousands of creative versions for a spectrum of audience segments.




