Uploaded November 2025 | Updated September 2026, 2 weeks ago
Is your media strategy working hard enough for your brand? AI can help. This short explainer breaks down how marketers who apply AI to optimize their media campaigns are able to unlock business advantages that drive growth.
SOURCE
“Overall, marketers reported a 24% increase in efficiency from using AI tools for Media and Personalization.”
Google/BCG, Global, AI Path to Excellence, N=2,135 marketing AI decision-makers/influencers at small to large companies, Sept. 2024.
Think with Google’s AI Path to Excellence series explores the AI-driven strategies leading marketers use to achieve outsized growth for their businesses.
Learn more: goo.gle/ai-pathways
Is your media strategy working hard enough for your brand? AI can help. This short explainer breaks down how marketers who apply AI to optimize their media campaigns are able to unlock business advantages that drive growth.
SOURCE
“Overall, marketers reported a 24% increase in efficiency from using AI tools for Media and Personalization.”
Google/BCG, Global, AI Path to Excellence, N=2,135 marketing AI decision-makers/influencers at small to large companies, Sept. 2024.
Think with Google’s AI Path to Excellence series explores the AI-driven strategies leading marketers use to achieve outsized growth for their businesses.
Learn more: goo.gle/ai-pathways
