Uploaded December 2025 | Updated September 2026, 7 hours ago
Professor Tim Derdenger joins the Tepperspectives Podcast to discuss the impact that name, image, and likeness (NIL) have on college sports. In "Does Personalized Pricing Increase Competition? Evidence from NIL in College Football, (pubsonline.informs.org/doi/10.1287/mnsc.2024.06423)" Derdenger and his co-author Ivan Li examine how the results from NIL deals have done the opposite of expectations by dispersing talent and increasing competition in college football.
For more thought leadership from the Tepper School of Business at Carnegie Mellon University, please visit https://www.tepperspectives.cmu.edu
Hosted by John Miller
Produced by John Miller and Nick Wright
Music by Christian Wright
Professor Tim Derdenger joins the Tepperspectives Podcast to discuss the impact that name, image, and likeness (NIL) have on college sports. In "Does Personalized Pricing Increase Competition? Evidence from NIL in College Football, (pubsonline.informs.org/doi/10.1287/mnsc.2024.06423)" Derdenger and his co-author Ivan Li examine how the results from NIL deals have done the opposite of expectations by dispersing talent and increasing competition in college football.
For more thought leadership from the Tepper School of Business at Carnegie Mellon University, please visit https://www.tepperspectives.cmu.edu
Hosted by John Miller
Produced by John Miller and Nick Wright
Music by Christian Wright
