Uploaded May 2026 | Updated September 2026, 3 weeks ago

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We're doin' clips! Dr. Yamil Velez shares why simple strategies to correct people's beliefs may not make any difference to their overall opinions. Even when people quickly accept new information, it doesn't shift their feelings.

And it's not that changing beliefs is the wrong strategy. It's that the beliefs that need to be changed depend on the person.

Check out this month's Opinion Science for the full conversation.

#behavioralscience #psychology #communication #marketing #socialscience #persuasion #influence