Uploaded May 2025 | Updated September 2026, 3 weeks ago

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Kendrick Lamar is in his high fashion era. The rapper has officially joined the ranks of Chanel as a brand ambassador. In his debut for the French fashion house, Kendrick stars in the Spring/Summer 2025 Eyewear campaign, where he dons the iconic double-C sunglasses alongside fellow ambassadors Lupita Nyong'o, Margaret Qualley, and Nana Komatsu.

Music journalist and Fashion Killa author Sowmya Krishnamurthy discusses the Kendrick and Chanel collaboration and the house's longer relationship with hip-hop.

What do you think of Kendrick Lamar the model?

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